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How to Start a Successful Business in a Recession
It is fair to say that absolutely anyone can start their own business. You simply choose a name, inform Inland Revenue and the National Insurance Office, and away you go! The problem comes in making it into a profitable enterprise. Although anyone can start a business, not everyone will be successful, and get rich. I had always thought there must be some big secret to getting rich and successful. And I was right! I spent nine months asking the rich how they made it. And I'll spend the rest of my life being glad I did! Getting rich is NOT the product of good fortune. It is the outcome of putting certain principles and secrets to work for you. Within this book are the secrets, and techniques of the rich and successful. If you are serious about wanting to make your fortune, and are willing to put in a hell of a lot of hard work, this book is just what you need. Making the transition to self-employment is not always easy, and useful advice is often hard to get. Within this book you will find all the information you need. Apply the principles given, and there is no reason why you won't become richer than you could imagine. I am forever indebted to the people who gave me their valuable time. They have shown me that success is possible for anyone who really wants it. I could have written the book in a documentary style, but I felt that it would sound excruciating. Constant references to Mr X and Mrs Z. are fine in small doses, but for a book this size it would eventually drive you mad. In the end I decided on a simple 'how to ...' style, using fictional examples to explain the facts.
Having read this far, don't be put off if you can't imagine anything you could possibly do, in a self-employed capacity, that would earn you a living. Many successful businesses are simple, home-based jobs requiring little, or no, technical knowledge. You don't always need experience. Over half of all people starting their own business actually choose something to do different from their previous job. By putting your mind to work in the correct manner, you will be able to find the business idea that is right for you. Even if you have already chosen your work, please do read this chapter. It will help evaluate your idea - and may even change your mind! Practically everything that you do is a skill. Whether it is something you did for a previous employer, a hobby, or even looking after the home and children. To find out what you are best suited to, let's go through a brief list of activities and skills that you may possess, and try to formulate some ideas from them.
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