Strategic Research and Political Communications for NGOs
Initiating Policy Change
Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning ones cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change.
With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.
197 pages; ISBN 9788132104278
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Title: Strategic Research and Political Communications for NGOs
Author: Accenture-Stiftung; School of Communication Management; The Banyan