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Ethnography Essentials

Designing, Conducting, and Presenting Your Research

Ethnography Essentials by Julian Murchison
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A comprehensive and practical guide to ethnographic research, thisbook guides you through the process, starting with the fundamentalsof choosing and proposing a topic and selecting a research design.It describes methods of data collection (taking notes, participantobservation, interviewing, identifying themes and issues, creatingethnographic maps and tables and charts, and referring to secondarysources) and analyzing and writing ethnography (sorting and codingdata, answering questions, choosing a presentation style, andassembling the ethnography). Although content is focused onproducing written ethnography, many of the principles and methodsdiscussed here also apply to other forms of ethnographicpresentation, including ethnographic film.

Designed to give basic hands-on experience in the overallethnography research process, Ethnography Essentials coversa wealth of topics, enabling anyone new to ethnography research tosuccessfully explore the excitement and challenges of fieldresearch.

Wiley; December 2009
256 pages; ISBN 9780470552964
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Title: Ethnography Essentials
Author: Julian Murchison
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