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Arts marketing is rapidly evolving. In recent years it has moved from a somewhat peripheral sub-discipline of marketing towards the centre of academic debate. This ebook showcases the spectrum of inter-disciplinary themes emerging from arts marketing, while also offering a significant contribution to some of the debates that have permeated the discipline in the last decade. In so doing these papers both illuminate and suggest new directions in arts marketing theory and practice.
Emerald Group Publishing Limited; August 2009
98 pages; ISBN 9781848557895
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98 pages; ISBN 9781848557895
Read online, or download in secure PDF format
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1848557892
9781848557888
9781848557895