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Getting Naked
A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
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Another extraordinary business fable from the New York Times bestselling author Patrick LencioniWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
John Wiley & Sons, Inc.; January 2010
240 pages; ISBN 9780470597606
Read online, or download in EPUB or secure PDF format
240 pages; ISBN 9780470597606
Read online, or download in EPUB or secure PDF format
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9780787976392
9780470597606
9780470597590
9780470597583
0470597585