The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...
Doing Ethnographic Research Online
This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more.
This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.
232 pages; ISBN 9781446244173
, or download in or
The Extreme Searcher's Internet Handbook 2013 US$ 19.99 345 pages
The New Digital Age 2013 US$ 11.99 336 pages
Steve Jobs 2011 US$ 14.57 448 pages
Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition 2013 US$ 40.00 337 pages