The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...
¿Pay As You Wish¿ Pricing
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.
What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.
On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....
9 pages; ISBN 9780132467476
, or download in or
More from this author
- Four Key Qualities of Any "Pay As You Wish" Pricing Strategy2010US$ 1.9912 pages
- Smart Pricing2010US$ 44.99225 pages