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¿Pay As You Wish¿ Pricing

¿Pay As You Wish¿ Pricing by Jagmohan Raju
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This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

 

Pearson Education; February 2010
9 pages; ISBN 9780132467476
Read online, or download in secure EPUB or secure PDF format
Title: ¿Pay As You Wish¿ Pricing
Author: Jagmohan Raju; Z. John Zhang
 
Buy, download and read ¿Pay As You Wish¿ Pricing (eBook) by Jagmohan Raju; Z. John Zhang today!
ISBNs
0137070985
9780132467476
9780137070985