The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
The Tenth Largest Economy in the World
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.
The surprising numbers: why Africa is a larger market than you ever realized.
If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa would be the tenth largest economy in the world, ahead of every vaunted BRIC economy (Brazil, Russia, India, and China) except for China.
11 pages; ISBN 9780132476102
, or download in or