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Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

Consumer Research for Museum Marketers by Margot A. Wallace
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US$ 23.99
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Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support.
AltaMira Press; January 2010
ISBN 9780759118102
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Title: Consumer Research for Museum Marketers
Author: Margot A. Wallace
 
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