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BRAND sense

Sensory Secrets Behind the Stuff We Buy

BRAND sense by Martin Lindstrom
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US$ 11.99
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"It contains a treasury of ideas for bringing new life to your brands."
-- Philip Kotler, from the Foreword
Free Press; June 2008
256 pages; ISBN 9781439103456
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Title: BRAND sense
Author: Martin Lindstrom; Philip Kotler
 
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