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Human Nature and the Reconstitution of Social Order

Trust by Francis Fukuyama
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In his bestselling The End of History and the Last Man, Francis Fukuyama argued that the end of the Cold War would also mean the beginning of a struggle for position in the rapidly emerging order of 21st-century capitalism. In Trust, a penetrating assessment of the emerging global economic order "after History," he explains the social principles of economic life and tells us what we need to know to win the coming struggle for world dominance.

Challenging orthodoxies of both the left and right, Fukuyama examines a wide range of national cultures in order to divine the underlying principles that foster social and economic prosperity. Insisting that we cannot divorce economic life from cultural life, he contends that in an era when social capital may be as important as physical capital, only those societies with a high degree of social trust will be able to create the flexible, large-scale business organizations that are needed to compete in the new global economy.

A brilliant study of the interconnectedness of economic life with cultural life, Trust is also an essential antidote to the increasing drift of American culture into extreme forms of individualism, which, if unchecked, will have dire consequences for the nation's economic health.
Free Press; June 1996
480 pages; ISBN 9781439107478
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Title: Trust
Author: Francis Fukuyama
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OPINION: SA has a chance to self-correct - Independent Online
Sun, 18 Sep 2016 01:30:17 -0700
Independent OnlineOPINION: SA has a chance to self-correctIndependent OnlineEthical leadership standards echo Francis ...
Japanese workers distrust their employers, survey shows - The Japan Times
Thu, 23 Jun 2016 02:19:57 -0700
Japanese workers distrust their employers, survey showsThe Japan TimesThe irony is that Japan was identified as a high-trust ...
Two messages drew blood in the campaign - The Sydney Morning Herald
Fri, 01 Jul 2016 16:14:50 -0700
The Sydney Morning HeraldTwo messages drew blood in the campaignThe Sydney Morning HeraldWhy is this a liability? Because trust ...