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A Do-It-Yourself Guide to Getting Your Marketing Right.
The Marketing Tool Kit is an encyclopedia of hundreds of innovative and tested marketing ideas to improve your business. This extremely practical book provides a great selection of ingenious ways for an organization to quickly increase sales and profits. We all know that marketing is the key to business success, and with this recently updated title you will have at your disposal a fantastic resource. It reveals highly effective direct marketing methods to quickly help you boost your direct mail and direct response advertising. It details effective advertising approaches across the full range of media including the internet, displays, classified and loose inserts, directory, product cards, local radio and more. It also gives specific step-by-step guidance in planning, budgeting and executing sales lead programs. Within this book are hundreds of profitable ideas for your discovery and implementation. Any organization or individual can profit from these ready-to-go plans no matter what the business may be. If you are looking to give your business a boost with some great marketing ideas then this is the book for you.