for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to eBooks.com?

Learn more

International Business

Themes and Issues in the Modern Global Economy

International Business by Debra Johnson
Add to cart
US$ 76.95
(If any tax is payable it will be calculated and shown at checkout.)

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • resource issues: how resources can determine success in the global economy or impede firm evolution.

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

Taylor and Francis; May 2010
528 pages; ISBN 9781135175719
Read online, or download in secure EPUB or secure PDF format
Title: International Business
Author: Debra Johnson; Colin Turner
 
Buy, download and read International Business (eBook) by Debra Johnson; Colin Turner today!
Subject categories
ISBNs
0203861612
9780203861615
9780415437639
9781135175719
9781135175726