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Enterprise-Wide Strategic Management

Achieving Sustainable Success through Leadership, Strategies, and Value Creation

Enterprise-Wide Strategic Management
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US$ 75.00
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business leaders can take better advantage of their opportunities by taking a broader perspective of the world in which they operate. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success. Including numerous case studies featuring global corporations and small- and medium-sized enterprises (SMEs), the book provides guidance and support in formulating, developing, and implementing business strategies and action plans. It also includes advice on how to develop and deploy strategic management systems, management constructs, and organizational structures. This gives executives, strategic leaders, professionals, and practitioners the tools they need to create value and achieve sustainable success.
Cambridge University Press; December 2009
526 pages; ISBN 9780511849671
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Subject categories
ISBNs
0511687532
9780511687532
9780511705076
9780511849671
9780521769808