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Roar! Get Heard in the Sales and Marketing Jungle

A Business Fable

Roar! Get Heard in the Sales and Marketing Jungle by Kevin Daum
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US$ 22.95
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Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, anexecutive struggling with reduced sales in a challenging economy.Ryan is mentored by his old Livingston, New Jersey high schoolfriend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having greatsuccess in his packaging business. Over a series of lunches aroundNew York City, Lenny shares the key insights that have driven hissales through the roof, while allowing him to run his businessefficiently-and still have plenty of time for family. Lennyexplains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt yourmessage
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! givesyou a 3,500-year-old sales secret that has never before beenarticulated in a business context, one you can use to recharge yoursales operation and revitalize both your business and your life. Itmay be a jungle out there, but it's a little less scary once youknow how to ROAR!

Wiley; March 2010
224 pages; ISBN 9780470609866
Read online, or download in secure EPUB or secure PDF format
Title: Roar! Get Heard in the Sales and Marketing Jungle
Author: Kevin Daum; Daniel A. Turner
 
Buy, download and read Roar! Get Heard in the Sales and Marketing Jungle (eBook) by Kevin Daum; Daniel A. Turner today!
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ISBNs
0470609834
9780470598795
9780470609835
9780470609859
9780470609866