Social Media Metrics
How to Measure and Optimize Your Marketing Investment
Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
- Why striving for more Twitter followers or Facebook friendsthan the competition is a failing strategy
- How to leverage the time and effort you invest in socialmedia
- How to convince those who are afraid of new things that socialmedia is a valuable business tool and not just a toy for theoverly-wired
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.
272 pages; ISBN 9780470622582
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Title: Social Media Metrics
Author: Jim Sterne; David Meerman Scott
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