Performance Marketing with Google Analytics
Strategies and Techniques for Maximizing Online ROI
Google Analytics is a free tool used by millions of Web siteowners across the globe to track how visitors interact with theirWeb sites, where they arrive from, and which visitors drive themost revenue and sales leads. This book offers clear explanationsof practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broadexplanation of performance marketing and gets progressively morespecific, closing with step-by-step analysis and applications.
- Features in-depth examples and case studies on how to increaserevenue from search advertising, optimize an existing website,prioritize channels and campaigns, access brand health andmore
- Discusses how to communicate with a webmaster or developer toassist with installation
- Addresses Google's conversion-oriented tools, including AdWordsand AdSense, Google trends, Webmaster tools, search-based keywordtools, and more
- Touches on brand tracking studies, usability research,competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how youcan best use Google Analytics to achieve your businessobjectives.
Foreword by Avinash Kaushik
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
432 pages; ISBN 9781118076705
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Title: Performance Marketing with Google Analytics
Author: Sebastian Tonkin; Caleb Whitmore; Justin Cutroni