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Marketing the Arts

A Fresh Approach

Marketing the Arts by Daragh O'Reilly
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US$ 61.95
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Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

Taylor and Francis; April 2010
328 pages; ISBN 9781136995019
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Title: Marketing the Arts
Author: Daragh O'Reilly; Finola Kerrigan
Buy, download and read Marketing the Arts (eBook) by Daragh O'Reilly; Finola Kerrigan today!