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Marketing the Arts
A Fresh Approach
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Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
Taylor & Francis; April 2010
328 pages; ISBN 9781136995019
Read online, or download in EPUB, secure PDF format or MobiPocket
328 pages; ISBN 9781136995019
Read online, or download in EPUB, secure PDF format or MobiPocket
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9781136995026
9781136995019
9780415496858
9780203855072
0203855078