The Leading eBooks Store Online 3,693,353 members ⚫ 1,195,028 ebooks

New to

Learn more

Everything Is Obvious

*Once You Know the Answer

Everything Is Obvious by Duncan J. Watts
Add to cart
US$ 11.99
(If any tax is payable it will be calculated and shown at checkout.)
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
The Crown Publishing Group; March 2011
ISBN 9780385531696
Read online, or download in secure EPUB
Title: Everything Is Obvious
Author: Duncan J. Watts
  • News
Everything is Obvious - Financial Times
Fri, 08 Jul 2011 14:18:35 -0700
Everything is ObviousFinancial TimesEverything is Obvious is engagingly written and sparkles with counter-intuitive insights. ...
Book review: Everything is obvious, by Duncan J Watts - Management Today
Wed, 31 Aug 2011 16:13:19 -0700
Book review: Everything is obvious, by Duncan J WattsManagement TodayIn Everything is Obvious, Watts argues that common sense ...
Everybody loves a good story... - Bangalore Mirror
Mon, 11 Jul 2016 10:51:25 -0700
Everybody loves a good story...Bangalore MirrorAs Duncan J Watts writes in Everything is Obvious—Once You Know the Answer: ...