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International Cases in the Business of Sport
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
488 pages; ISBN 9781136394430
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