for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to

Learn more

The Marketing Manual

The Marketing Manual by Michael Baker
Add to cart
US$ 57.95
(If any tax is payable it will be calculated and shown at checkout.)
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

Taylor and Francis; November 2009
288 pages; ISBN 9781136356773
Read online, or download in secure EPUB or secure PDF format
Title: The Marketing Manual
Author: Michael Baker
Buy, download and read The Marketing Manual (eBook) by Michael Baker today!