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The Marketing Manual

The Marketing Manual by Michael Baker
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US$ 57.95
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.


Taylor and Francis; November 2009
288 pages; ISBN 9781136356773
Read online, or download in secure EPUB or secure PDF format
Title: The Marketing Manual
Author: Michael Baker
 
Buy, download and read The Marketing Manual (eBook) by Michael Baker today!
ISBNs
008093871X
9780080938714
9780750636520
9781136356735
9781136356773
9781136356780