The Leading eBooks Store Online 3,603,993 members ⚫ 1,165,375 ebooks

New to eBooks.com?

Learn more

Advertising: A Very Short Introduction

Advertising: A Very Short Introduction by Winston Fletcher
Add to cart
US$ 7.99 US$ 6.87
(If any tax is payable it will be calculated and shown at checkout.)
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and indoing so, dispels some of the myths and misunderstandings surrounding the industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
OUP Oxford; June 2010
160 pages; ISBN 9780191614279
Read online, or download in secure EPUB or secure PDF format
Title: Advertising: A Very Short Introduction
Author: Winston Fletcher
 
Buy, download and read Advertising: A Very Short Introduction (eBook) by Winston Fletcher today!