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Bank 2.0

How Customer Behaviour and Technology Will Change the Future of Financial Services

Bank 2.0 by Brett King
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The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as ‘alternative channels’ and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit.
Marshall Cavendish International (Asia) Ptd Ltd; January 2010
360 pages; ISBN 9789814312660
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Title: Bank 2.0
Author: Brett King
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