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Creative Methods of Inquiry in Arts Marketing

Creative Methods of Inquiry in Arts Marketing
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US$ 199.00
this ebook contains seven papers on changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of enquiry. Creative enquiry in arts marketing includes the use of both established and innovative interpretive methods and can aid our understanding of the relationship between art and the market.
Emerald Group Publishing Limited; April 2010
85 pages; ISBN 9780857240255
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