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The Man Who Lied to His Laptop

What We Can Learn About Ourselves from Our Machines

The Man Who Lied to His Laptop by Clifford Nass
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US$ 12.99
Counterintuitive insights about building successful relationships- based on research into human-computer interaction.

Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.

Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.

This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that:
Mixing criticism and praise is a wildly ineffective method of evaluation Flattery works-even when the recipient knows it's fake Introverts and extroverts are each best at selling to one of their ownNass's discoveries provide nothing less than a new blueprint for successful human relationships.
Penguin Group US; September 2010
224 pages; ISBN 9781101442715
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Title: The Man Who Lied to His Laptop
Author: Clifford Nass; Corina Yen
 
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