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Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.
Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.
Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
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Taylor and Francis; May 2013
288 pages; ISBN 9781136362729
Read online, or download in EPUB or secure PDF format
288 pages; ISBN 9781136362729
Read online, or download in EPUB or secure PDF format
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ISBNs
0080517919
9780080517919
9780750642958
9781136362729
9781136362736