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Theories and Techniques of Marketing Management

Theories and Techniques of Marketing Management by Vinod N. Patel
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US$ 50.00
Contents: Marketing Management and Marketing Functions, Marketing Management Organisation Personal - marketing, The Marketing Executive, Theories and Techniques of Marketing, Marketing Meetings, Compensation and Marketing Contest, Marketing Force Management, Quality Management to Meet Customer Satisfaction.
Oxford Book Co.; January 2007
322 pages; ISBN 9789350430798
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Title: Theories and Techniques of Marketing Management
Author: Vinod N. Patel
 
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