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Microeconomics for MBAs
The Economic Way of Thinking for Managers
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The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
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Cambridge University Press; July 2010
568 pages; ISBN 9780511919831
Read online, or download in secure PDF format
568 pages; ISBN 9780511919831
Read online, or download in secure PDF format
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0511919832
9780511919787
9780511919831
9780521191470