Business Management, 2: Marketing and Finance
Today management education has assumed the prime place in the educational services. Business world has realised that professionalism in business operations will prove more beneficial in achieving the economic objective of the business. Business management provides necessary tools and techniques to bring in professionalism in business operations. Managers of various business enterprises will have to know as to what is happening in their enterprises and what strategies they have to adopt to improve the quality of operations. As Peter Drucker says that "managers of organisations which are human enterprises, have to make the strengths of people effective and their weaknesses irrelevant". In this context the managers have to know about their organization and what is relevant and what is irrelevant in their operations. Keeping these aspects in view, our attempt is made in this book to throw light on various aspects of business management. The chapters given in this title BUSINESS MANAGEMENT act as guideposts in the road of learning basics of management.
The book is written taking into account the needs of management students at the University level. Each chapter has different dimensions of learning and well – structured. Besides giving graded questions at the end of each chapter, practical exercises for skill development are also given.
Title: Business Management, 2: Marketing and Finance
Author: P.N. Reddy; H. R. Appannaiah; B.G. Sathyaprasad
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- Academic > Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Cooperation. Cooperative societies
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management
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- Business > Management