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Channel Management and Retail Marketing

Channel Management and Retail Marketing
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US$ 45.00 (+ tax)
* Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diploma and Master Courses at various Universities.
Himalaya Publishing House; January 2010
208 pages; ISBN 9789350432488
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