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This comprehensive Handbook provides a synthesis of current work and research in Media and Communication Management. The volume has been developed around two primary objectives : assessing the state of knowledge for the key topics in the media management and communication fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.
Mangalam Publishers; January 2007
245 pages; ISBN 9789350435892
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245 pages; ISBN 9789350435892
Read online, or download in secure PDF format
