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Public Relationsd/Relations" Title="Relations">Relationstinent to note that the public Relations is a way to life in an Organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be Times when the effort has to be intensified. A programme can be a low-key, long-drawn strategy, but a campaign is unfocused short-term multi-media, multi-dimensional with specific quantifiable/measurable objectives. Here in the present book we have made an attempt at tarnishing an elaborate discussion of public relations-it growth and development, main elements, tools and techniques, strategies and role of media etc. in entirety.
Swastik Publishers & Distributors; January 2010
297 pages; ISBN 9789350436615
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297 pages; ISBN 9789350436615
Read online, or download in secure PDF format
