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Kellogg on Marketing

Kellogg on Marketing by Alice M. Tybout
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US$ 29.95
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The business classic, fully revised and updated for today'smarketers

The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday.

  • Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding
  • With a foreword by Philip Kotler
  • The Kellogg School of Management is recognized around the worldas the leading MBA program in Marketing

Along with the new material, the core concepts covered in thefirst edition have all been updated-including targeting andpositioning, segmentation, consumer insights, and more. This is amust-have marketing reference.

Wiley; August 2010
448 pages; ISBN 9780470877630
Read online, or download in secure EPUB or secure PDF format
Title: Kellogg on Marketing
Author: Alice M. Tybout; Bobby J. Calder; Philip Kotler
Buy, download and read Kellogg on Marketing (eBook) by Alice M. Tybout; Bobby J. Calder; Philip Kotler today!