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CSR Strategies

Corporate Social Responsibility for a Competitive Edge in Emerging Markets

CSR Strategies by Sri Urip
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Globalization has changed the nature of many markets. Previouslyprotected local industries have been forced to become morecompetitive, a situation that provides both opportunities andchallenges. Key among these is the challenge of implementingresponsible business practices. Corporate social responsibility(CSR) is widely recognized as a worthy commitment to ensuresustainable benefit for both corporations and communities. CSR isalso becoming an important base for businesses to build trust andconfidence in their stakeholders, with the potential to provide acompetitive edge.

To ensure sustainable growth opportunities, companies shouldpursue the three key dimensional values of creation:

  • Profit
  • People
  • Planet

Well defined and strategic CSR activities will ensure an optimumbalance between social, environmental, and economic factors forsustainable profits. Hence, CSR has to be embedded within thebusiness strategy to provide a competitive edge in the areas ofbrand equity, corporate reputation, employee retention, andenvironmental conservation.

Although the principles of CSR are essentially the sameglobally, each location still calls for different emphasis in theimplementation process. Successful application of CSR principles isdirectly influenced by the business understanding of its businessstrategy in proportion to the needs of the local community.

As someone who has implemented all the above activitiessuccessfully, author Sri Urip is well placed to discuss effectiveCSR strategies to 21st century companies.

Wiley; October 2010
200 pages; ISBN 9780470826294
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Title: CSR Strategies
Author: Sri Urip
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