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Social Media Marketing For Dummies

Social Media Marketing For Dummies by Jan Zimmerman
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Face Facebook, link up with LinkedIn, and tweet with Twitterusing this all-in-one guide!

Marketing your business through social media isn't rocketscience. Here's how to apply the marketing savvy you already haveto the social media your prospects are using, helping you get andkeep more customers, make more sales, and boost your bottomline.

  • Find the business side — explore the variety of socialmedia options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting inmultiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to builda following

  • Follow and be followed — find the right people to followon Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebookbusiness page

  • Follow up — use analytics to assess the success of yoursocial media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

8 books in 1

  • The Social Media Mix

  • Cybersocial Tools

  • Blogs, Podcasts, and Vlogs

  • Twitter

  • Facebook

  • LinkedIn

  • Other Social Media Marketing Sites

  • Measuring Results; Building On Your Success

Wiley; Read online
Title: Social Media Marketing For Dummies
Author: Jan Zimmerman; Doug Sahlin
 
Buy, download and read Social Media Marketing For Dummies (eBook) by Jan Zimmerman; Doug Sahlin today!