Mobile Marketing For Dummies
Mobile communication is hot, and so is marketing on mobiledevices. Mobile Marketing For Dummies provides a clear andeasy path for creating, launching, and making the most of a mobilemarketing program. Designed for marketing professionals and otherbusiness people who may have little experience with the medium, itexplains mobile marketing and how to convert a traditionalmarketing plan to mobile. Topics include assembling resources andbudget, creating a plan, following best practices, building mobilesites, and much more.
- Explains what mobile marketing is, how you can adapt atraditional marketing plan for mobile, and how to create and launcha mobile marketing plan from scratch
- Covers activating a plan using voice, text, e-mail, and socialmedia campaigns
- Explores the nuts and bolts of building mobile sites, apps,monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools tosucceed in this exciting environment.
360 pages; ISBN 9780470929513
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Title: Mobile Marketing For Dummies
Author: Michael Becker; Arnold