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Let My People Go Surfing

The Education of a Reluctant Businessman

Let My People Go Surfing by Yvon Chouinard
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In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

From the Trade Paperback edition.
Penguin Publishing Group; September 2006
272 pages; ISBN 9781101201220
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Title: Let My People Go Surfing
Author: Yvon Chouinard
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