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The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook by Robert W. Bly
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Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.

Henry Holt and Co.; April 2007
ISBN 9781429900157
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Title: The Copywriter's Handbook
Author: Robert W. Bly
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