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Innovation and Entrepreneurship

Strategies and Processes for Success in Tourism

Klaus Weiermair(ed.) ; Peter Keller(ed.) ; Harald Pechlaner(ed.) ; Frank M. Go(ed.) ; Werner Bernet(contrib.) ; Valérie Brive(contrib.) ; Eileen Fischer(contrib.) ; Elisabeth Fischer(contrib.) ; William Gartner(contrib.) ; Frank M. Go(contrib.) ; Grzegorz Golembski(contrib.) ; Ronald Israels(contrib.) ; Peter Keller(contrib.) ; Christopher Kronenberg(contrib.) ; Paul Lynch(contrib.) ; Samir Markarem(contrib.) ; Alison Morrison(contrib.) ; Marcin Olszewski(contrib.) ; Paola Paniccia(contrib.) ; Maria Razumova(contrib.) ; Christopher Reuter(contrib.) ; Bartolomé Deyá Tortella(contrib.) ; Luiz Gonzaga Godoi Trigo(contrib.) ; Marco Valeri(contrib.) ; Francois Vellas(contrib.) ; Klaus Weiermair(contrib.) ; Anita Zehrer(contrib.)
Innovation and Entrepreneurship
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US$ 42.48
Innovation – The story behind success in Tourism
Tourism demand is becoming very volatile. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative.
This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e. g.: G.A.P. Adventures, Canada; Touring Cars Finland LTD, Finland; Joska Kristall, Germany; the Sextantio Albergo Diffuso, Italy
and the Spas of Salt Mine Bochnia, Poland.
These stories of innovation and entrepreneurship in tourism from 13 countries exemplify the key factors for introducing new tourism products and processes successfully.
Erich Schmidt Verlag; June 2010
197 pages; ISBN 9783503126446
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