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The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media

by John Allen Hendricks(ed.) ; Alan B. Albarran(contrib.) ; Robert Bellamy(contrib.) ; Alexander Cohen(contrib.) ; Tony R. DeMars(contrib.) ; Douglas A. Ferguson(contrib.) ; Robert Gross(contrib.) ; Jennifer McClure(contrib.) ; Jennifer Meadows(contrib.) ; Stephen Phipps(contrib.) ; Mary Jackson Pitts(contrib.) ; Suzy Smith(contrib.) ; Joan Van Tassel(contrib.) ; James R. Walker(contrib.) ; Maria Williams-Hawkins(contrib.) ; Lily Zeng(contrib.)
The Twenty-First-Century Media Industry by John Allen Hendricks
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Predicting the future of the media industry at this juncture may sound audacious, yet this volume does so, and the future it presents is auspicious. The 13 chapters—all by US academicians and media scholars with impressive credentials—address possible approaches to media management, new technologies and innovations, and the implications of various media: recorded music, print, journalism, cable and broadcasting (including radio), cinema, the Internet, mobile telephones. Media have saturated modern society for the past 50 years. The opening essay, coauthored by Hendricks (Stephen F. Austin State Univ.) and Susan Smith, notes that "the latter half of the twentieth century saw an explosion in the communication industry [with] personal computers, satellites, cable television, cell phones, digital and high definition television, DVDs and the World Wide Web." But, the essay goes on to observe, the change is not in the media per se but rather in the "delivery systems." That the book does not offer an exact definition of the term "new media" is only right, given that in the 1450s the printing press was a "new medium." Summing Up: Highly recommended. Upper-division undergraduates through faculty.
Lexington Books; June 2010
310 pages; ISBN 9780739140055
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Title: The Twenty-First-Century Media Industry
Author: John Allen Hendricks; Alan B. Albarran; Robert Bellamy; Alexander Cohen; Tony R. DeMars; Douglas A. Ferguson; Robert Gross; Jennifer McClure; Jennifer Meadows; Stephen Phipps; Mary Jackson Pitts; Suzy Smith; Joan Van Tassel; James R. Walker; Maria Williams-Hawkins; Lily Zeng
 
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