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Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry's: The Inside Scoop by Fred Lager
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US$ 12.99
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.


From the Trade Paperback edition.
Crown Publishing Group; February 2011
276 pages; ISBN 9780307780645
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Title: Ben & Jerry's: The Inside Scoop
Author: Fred Lager
 
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