The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
From the Trade Paperback edition.
The Crown Publishing Group
; February 2011
276 pages; ISBN 9780307780645
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Title: Ben & Jerry's: The Inside Scoop
Author: Fred Lager
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