The Cluetrain Manifesto
10th Anniversary Edition
With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
Title: The Cluetrain Manifesto
Author: Rick Levine; Christopher Locke; Doc Searls; David Weinberger; Jake McKee; J. P. Rangaswami; Dan Gillmor