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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt
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US$ 28.00

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.

Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.

  • Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital
  • Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.
  • Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales
Inside WikiBrands:
The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
McGraw-Hill Education; December 2010
336 pages; ISBN 9780071752350
Read online, or download in secure EPUB or secure PDF format
Title: WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
Author: Sean Moffitt; Mike Dover; Don Tapscott
 
Buy, download and read WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (eBook) by Sean Moffitt; Mike Dover; Don Tapscott today!
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ISBNs
0071752358
9780071749275
9780071752350