Cradle to Cradle
Remaking the Way We Make Things
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
208 pages; ISBN 9781429973847
Title: Cradle to Cradle
Author: William McDonough; Michael Braungart
- Academic > Earth Sciences > Environmental technology. Sanitary engineering > Water supply for domestic and industrial purposes > Water purification. Water treatment and conditioning. Saline water conversion > Municipal refuse. Solid wastes
- Academic > Engineering > Sanitary engineering > Municipal refuse. Solid wastes
- Science > Ecology
- Science > Life Sciences
- Nature > Environmental Conservation & Protection
- Technology > Environmental Engineering & Technology
- Business > Environmental Economics
- Business > Industries