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Exploiting IT for Business Benefit

Exploiting IT for Business Benefit by Bob Hughes
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88% of CEOs expect IT professionals to make a greater contribution to business strategy during the next 10 years (Source: Gartner Research). Understanding the business implications of IT system development and deployment is therefore key to ensuring IT practitioners and students are equipped to face these challenges. Commercial success is increasingly reliant on information and communications technology, and Bob Hughes provides a highly readable introduction to the subject for both professional and academic audiences. Key areas covered are: cost/benefit and risk analysis; business-driven system design; integration and implementation; Programme Management; Enterprise Resource Planning (ERP); internet business; B2B and B2C; Customer Relationship Management (CRM).
British Computer Society; September 2008
192 pages; ISBN 9781780170138
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Title: Exploiting IT for Business Benefit
Author: Bob Hughes
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