Exploiting IT for Business Benefit
IT is the driving force behind business, yet often the technological agenda is set with little regard for the overriding commercial goals of the organisation. Bob Hughes provides both business and IT practitioners with the necessary insight to harness technology effectively and efficiently, helping you deliver competitive success at every level.
New technologies are revolutionising the way products and services are delivered and consumed, changing our expectations of IT and transforming traditional business models. As IT professionals increasingly need to be involved in these business-critical developments, it is vital they understand the implications of the systems they design, develop and deploy, to ensure that business and organisational objectives are fully realised.
Key areas covered inlcude:
- Generating business value from IT
- The internet and business opportunity
- Transforming value chains
- Customer relations and the world of eBusiness
- ERP and business process re-engineering
- eBusiness strategy and implementation
Bob Hughes is principal lecturer at the School of Computing, Mathematical and Information Sciences at the University of Brighton, specialising in internet business strategy. He is chair of the ISEB Project Management Examination Panel and has carried out research and training projects for organisations including Cable & Wireless, Ericsson, Royal & Sun Alliance and Unilever.
192 pages; ISBN 9781780170138
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Title: Exploiting IT for Business Benefit
Author: Bob Hughes