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Strategies for Success in Retail (Collection)

Strategies for Success in Retail (Collection) by Jagmohan John Raju
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3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits


Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!


From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

Pearson Education; January 2011
732 pages; ISBN 9780132696517
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Title: Strategies for Success in Retail (Collection)
Author: Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt
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