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The Rise of Market Culture

The Textile Trade and French Society, 1750–1900

The Rise of Market Culture by William M. Reddy
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US$ 49.00
Combining the perspectives of anthropology and social history, Professor Reddy traces the transition from precapitalist to capitalist culture in the French textile industry from 1750 to 1900. He shows how and why a new conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict. Focusing on the northern regional centres in France which led the movement toward mechanisation, the author - employs the methods of cultural anthropology to find that even by 1900 French textile labourers had failed to develop a social identity commensurate with the idea of wage labour. This discovery leads him to a critique of the market idea that suggests radical and prevalent interpretations of the social history of industrialisation as well as of the concept of 'class consciousness'.
Cambridge University Press; September 1984
418 pages; ISBN 9780511868740
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Title: The Rise of Market Culture
Author: William M. Reddy
 
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ISBNs
051186874X
9780511868740
9780521256537