Advertising by Design
Generating and Designing Creative Ideas Across Media
The second edition of Advertising by Design has beendeveloped and greatly expanded. Sill the most comprehensive text oncreative concept generation and designing for advertising, the bookincludes a number of features that make it an effective tool forinstructors, students, or anyone interested in this field. Thisincludes a practical approach to generating and designing creativeintegrated-media advertising for brands, organizations, and causesthat encompasses brand-building through engagement, communitybuilding, added value, and entertainment.
Fully supplemented with interviews from esteemed creativedirectors, along with real-world examples, Advertising by Design isboth a perfect text for courses that incorporate advertisingconcepts and design, and a valuable reference for anyone interestedin the creative side of advertising.
"While the blank piece of paper is exciting, it can also be avery scary place. Robin Landa has created a valuable tool forjump-starting the creative process across all platforms. This bookis a must-read for beginners and seasoned veterans."
-- Paul Renner, EVP Group Creative Director, Arnold Worldwide,Boston
"This is still the quintessential, step-by-step textbook foranyone interested in learning or teaching the fundamentals ofadvertising."
-- Alan Rado, IADT/Harrington College of Design
"The most enlightening textbook on advertising I've ever seen. Amust-read for any student of the ad biz."
-- Drew Neisser, CEO, Renegade
"So perfect for a creative strategist, transformational world.Very few books get it right about the evolution of creative. Thisone does, from strategy to storytelling to multiple mediasolutions. And it's still all about doing beautiful work."
-- Deborah Morrison, Chambers Distinguished Professor ofAdvertising, University of Oregon
288 pages; ISBN 9780470913000
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Title: Advertising by Design
Author: Robin Landa