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The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

The King of Madison Avenue by Kenneth Roman
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

St. Martin's Press; June 2010
304 pages; ISBN 9780230618343
Download in secure EPUB
Title: The King of Madison Avenue
Author: Kenneth Roman
 
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George Parker: why it's not too late to award David Ogilvy the knighthood he richly deserves - More About Advertising | Insights into Advertising
Tue, 18 Nov 2014 09:17:43 -0800
More About Advertising | Insights into AdvertisingGeorge Parker: why it's not too late to award David Ogilvy the knighthood ...
Miami Herald reviewer - The Cutting Edge
Mon, 06 Apr 2009 02:57:20 -0700
The Cutting EdgeMiami Herald reviewerThe Cutting EdgeKing of Madison Avenue: David Ogilvy and the Making of Modern Advertising. ...
Gross: How David Ogilvy Transformed Advertising - Newsweek
Thu, 12 Feb 2009 11:21:20 -0800
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ISBNs
9780230100367
9780230618343