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Business Strategy

Business Strategy
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This course book takes the user through the entire strategy process, starting with strategy formulation, through strategic planning, strategy evaluation and selection and finally to strategy implementation. It draws on numerous established sources, thus providing a well-rounded and balanced account.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
BPP Learning Media; Read online